Al Montoya believes that when the Dallas Stars make it to the playoffs, itโs a victory for everyone, especially the community.
Montoya, the Vice President of Cultural Growth and Strategy for the Dallas Stars, holds the distinction of being the NHLโs first Cuban-American player. He is deeply committed to expanding the Starsโ reach and promoting hockey among underrepresented communities, both at home and abroad.
1. Montoya mentioned that we recently returned from a trip to Mexico City and we plan on returning soon. Itโs a great chance for us to showcase our work and communicate our message effectively.
1. The message is clear: hockey is a sport for everyone. Their goal is to spread this message to kids who might not have had the chance to experience it before.
1. Montoya mentioned that they initiated a Learn to Play initiative, a six-week program catering to children aged four to 10 in Mexico City. The program commenced in April, with the kids set to complete it in May. Montoya emphasized that this program provides an opportunity for the children to discover and engage in the beloved game.
The program has 50 kids involved, collaborating with the National Hockey League.
Montoya has collaborated with the Boys & Girls Club of Greater Dallas on the Future Stars initiative, which aims to bring hockey to schools and facilities in the area. In just one year, the program has expanded from two locations to nine, reaching even more communities. Thanks to the support and equipment provided, these underserved areas now have weekly youth hockey programs.
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The Stanley Cup Playoffs have really made a big impact on fan involvement and community outreach for the team. The increased attention and awareness have been a game-changer for the fundraising efforts of the 50/50 raffle during home games. Half of the money raised from the jackpot goes towards supporting the Dallas Stars Foundation, which does amazing work in promoting Youth Hockey, Community Engagement, and Health and Education for North Texans.
1. The Dallas Stars are facing off against the Colorado Avalanche in the second round of the Stanley Cup Playoffs.